Before you go glass clinking and toasting to the new year, have you thought about what your marketing will look like in 2020? Champagne toasting and marketing don't seem like they should be in the same sentence. But, if you adopt these 5 marketing habits in 2020, you will be toasting more often than NYE.
1. Know your numbers.
Let's get the nerdy part out of the way up front. Most entrepreneurs are making marketing decisions based on their gut alone. Intuition goes a long way in all decisions, but numbers don't lie. If you're planning to invest money or time in your marketing in the new year, you need to know your numbers. Make a habit of reviewing money spent, money saved, and of course, money made with your marketing.
2. Be consistent.
No more on-again-off-again marketing in 2020. Make a plan you can realistically stick to with creating and scheduling content. If you find your chosen cadence is too much, choose consistency and adjust. Every algorithm in the digital...